Kawaii (かわいい) is a word in Japanese that translates to a feeling of childlike and cute items.
While many subcultures nest under this term, there are a few core ingredients to the overall aesthetic. This includes soft pink shades, glitter, rainbows, and soft, fluffy animals. This genre usually includes checked mini tennis skirts, white or striped knee-high socks or stockings, and oversized sweaters.
Large and chunky sneakers tie the looks together and give the impression of appearing like a cartoon. It’s a super cute aesthetic with myriad niches and subcultures – each with its own individuality and style.