Y2K Aesthetic

It’s the trend that is seen on Instagram, TikTok, and everywhere in between. Y2K aesthetic is wide-reaching but takes its inspiration directly from fashion and cultural trends of the late 90s to mid-2000s.

It is supremely distinctive in its style, with pieces like pastel-colored camisoles, high-rise flared jeans, colored sunglasses, and tiny accessories. Like its vintage counterpart, there are plenty of subcultures that fit under the category – McBling, Synthwave, Emo, and Barbiecore, among many others.

But the overarching themes of this style include crop tops, vintage luxe brands like Dior, Prada, and Versace, relaxed denim, and chunky sneakers. The impact of pop culture references such as Bratz Dolls, films like Legally Blonde and Mean Girls, and celebrities like Paris Hilton, Lindsay Lohan, and Britney Spears.